So, I’m walking in the door getting the mail, as is my custom. I walked back to the kitchen to perform the ritual sort over the trashcan. I can’t stand a pile of mail waiting to be sorted. I just do it as part of bringing in the mail, right from the start.
Trash, trash . . . look at, trash . . . look at, and so on. You know the drill.
One of the typical throw away credit card offers was just about to make its way to the trash, when the texture of the all too common fake-me-out credit card made me laugh. I just know we’re all faked out by the credit card inserts—right. Well, this one felt like a freezer magnet.
“No way,” I thought.
“There’s no way in this world they would make the credit card insert a freezer magnet!”
Sure enough, there it was–in all its stick-me-to-the-freezer glory–the make me want you all the more, flexible, magnetic credit card!
Say it isn’t so!
I chuckled to myself considering the board room discussion, where a bunch of marketers could have their heads so far up their hind ends that they need to listen for the ‘pop’ when they pull their heads out to a fresh breath of reality. You know, like the sound of a cork pulling from a bottle. Could someone possibly consider any reality in which the happy offer recipient makes the mad dash to the refrigerator to stick this wonderful reminder of the junk mail they just received to the front of the refrigerator door–there in its place of glory next to the last image colored by the kids?
Naturally, being the over-analytical type that I am, I presumed that the extra attention the lunacy of the thought had given this junk mail was the intent of the genius marketers. But then, I settled on the fact that the ridiculous light this would cast upon the presentation of their offer excluded that possibility. Nope, these folks actual had their heads so far up they expected excited prospects all over the country to slap their credit card look-a-likes onto the faces of refrigerators all over the country, just waiting for their best opportunity to call the number on the front, and grab the offer wholesale. “Why, they’ll sign up in droves!” must have been the thought.
So, now I’m sitting here thinking about what I may possibly have in my life that requires me to listen for the ‘pop’.
Why? Because these folks can’t be dumb. Yet, they’re so into where they are, day in and day out, that they missed the world and reality as far as they did. So, where, and in what way, am I doing the same?
I’ll bet we all do it. And, pathetically, the all too inherent quality of being out-there with something is the inability to realize it by one’s self.
Now, to the point, I–you may need to listen for the ‘POP’. But we can’t do it by ourselves. We need each other to point the way. It’s why our differences make us work together. Only the foolish allow the differences to set us apart. Regular people could have instantly told these genius marketers the error of their way.
So, listen for the ‘pop’. Do it every day. Live in such a way that its popping resonates for all of us as well as yourself.